EXPLR 'Pret'tenbergbaai

Where golden beaches, turquoise waters, breathtaking coastal scenery, and endless holiday adventures meet a whole lot of pret!

The EXPLR 'Pret'tenbergbaai Collection celebrates the beauty, charm, and carefree spirit of Plettenberg Bay with a playful twist on the Afrikaans word pret, meaning fun. Because when you're surrounded by sunshine, sandy toes, ocean breezes, and good company, there's no better place to have a little 'Pret'tenbergbaai!

Inspired by Plett's iconic beaches, the spectacular Robberg Peninsula, beautiful lagoons, and laid-back coastal lifestyle, this collection captures everything we love about one of South Africa's favourite seaside destinations.

Featuring vintage-inspired headwear in a variety of colours, the collection is made for beach days, boat trips, coastal hikes, summer road trips, and unforgettable holidays with family and friends.

Whether you're a proud Plett local, a regular holidaymaker, or simply someone who can't resist the call of the ocean, this collection brings a little sunshine, adventure, and seaside fun to your everyday style.

Salty air. Sandy toes. Endless 'Pret'tenbergbaai adventures!

Wear it. Live it. EXPLR it.